Interfaces, Champagne and Fettes Brot

The relevance of trade shows and events for young software companies in a fast-moving digital business landscape is obvious, but what exactly do interfaces have to do with it? Why not only marketing and business goals, but also software integrations play a role for us this event summer.

Marketing and business goals at events

Summer 23 is in full swing and our team has picked out a few highlights in recent weeks: In May, we were at OMR in Hamburg and Transport Logistic in Munich at the same time. Last week we were invited to the Handelsblatt Summit Zukunft IT in Düsseldorf, to Depeche Mode by Düsseldorf's mayor Dr. Stephan Keller and this week we will be at B2Best in Essen. Before the summer continues, let's take a breath and review what this means for us and how it helps us as a young software company.

From the company's perspective, the issue is clear: establishing a presence, building and maintaining relationships, and assessing the current state of affairs - where do we fit in, where do we want to be, what exactly does our niche look like? Such questions can only be partially answered in the office.

From the point of view of the individual employees, however, this also means: building up certainty in the knowledge of our own product, targeted navigation through the huge selection of possibilities, and above all: not being afraid of the big players. Because that's the only way we can learn and see where we want to be.

Interfaces & Integrations between Champagne and Fettes Brot

Our offering includes interfaces. We connect programs to each other to simplify processes in companies and make workflows more efficient, so that employees can pursue meaningful activities while the integrations do the rest. The programs already exist, as do the interfaces themselves - we build integrations from them that enable data to flow and connect everything together in the way the particular company wants to work.

We do exactly the same when building our network: We approach existing companies and established structures, build up our knowledge of them and use it to develop the connections that are relevant for us and our customers.

And fortunately, that sometimes includes drinking a glass of champagne and listening to Fettes Brot, a famous band from Hamburg.